THE CLIENT:

Bluebikes x Boston Transportation Department

 

MY ROLE:

Design Director at Artists For Humanity (AFH)

 

THE CHALLENGE:

Design marketing templates, assets and systems to promote Bluebikes in both print and digital platforms/environments.

 

THE SOLUTION:

We produced an array of assets, characters, environments and settings for Bluebikes to mix and match to create regular promotional content, advertisements and social media posts.