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NoBull Footwear and Apparel Collection + Partnership Storytelling

THE CLIENT:

NoBull

 

MY ROLE:

Design Director at Artists For Humanity (AFH)

 

THE CHALLENGE:

Conceptualize a design that could be applied to NoBull's footwear and apparel in collaboration with NoBull's design team.

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THE SOLUTION:

For this collection, we aimed to tell a story that resonated with both NoBull and Artists For Humanity. Ultimately, the story was 1) On You Mark, 2) Trust The Process, 3) Achievement, 4) Next - all represented by an imperfect bullseye shape.

Official Promo Video:
https://vimeo.com/510379978

Shop Collection:
https://www.nobullproject.com/collections/artists-for-humanity

 

PHOTO CREDIT:

Artists For Humanity Photography Studio & NoBull Creative Team

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