NoBull Footwear and Apparel Collection + Partnership Storytelling
THE CLIENT:
NoBull
MY ROLE:
Design Director at Artists For Humanity (AFH)
THE CHALLENGE:
Conceptualize a design that could be applied to NoBull's footwear and apparel in collaboration with NoBull's design team.
Build a marketing and promotional materials that told the partnership story from all angles.
THE SOLUTION:
For this collection, we aimed to tell a story that resonated with both NoBull and Artists For Humanity. Ultimately, the story was 1) On You Mark, 2) Trust The Process, 3) Achievement, 4) Next - all represented by an imperfect bullseye shape.
Official Promo Video:
https://vimeo.com/510379978
Shop Collection:
https://www.nobullproject.com/collections/artists-for-humanity
PHOTO CREDIT:
Artists For Humanity Photography Studio & NoBull Creative Team
