THE CLIENT:

Bluebikes (formerly Hubway) x Boston Transportation Department

MY ROLE:

Design Director / Designer at Artists For Humanity (AFH)

THE CHALLENGE:

For many years BTD has hired the AFH Graphic Design Studio to create unique "unicorn" bike designs in celebration of Bluebike milestones and Bluebike station launches.

THE SOLUTION:

Representing the community and neighborhood of the station launch, our goal as a design team has always been to illustrate the personality of each community in an authentic way and to inspire folks to use Bluebikes. The neighborhood launches we have designed in celebration of include Mattapan, Roxbury, Roslindale, Hyde Park, Franklin Park, East Boston, Downtown Boston, and Copley. We have also designed unicorn bikes in celebration of Bluebike milestone such as 10 Million Trips and Boston's annual Bike To Work Day. After many years of partnership, we also provide design support for Bluebikes Marketing. Learn more about those projects linked here.