Brand Identity
THE CLIENT:
Anam Bliss
MY ROLE:
Lead Graphic Designer in collaboration with design team at Artists For Humanity
THE CHALLENGE:
The task was to design a brand identity for Anam Bliss, a business that organize health and wellness retreats. The goal was to design a visual that aligns with the vision that their guests will leave feeling recharged and reenergized to be a healthier, happier version of themselves. The identity would be based on their name, "Anam" meaning "Soul", and "Bliss" = Soulful Bliss.
THE SOLUTION:
The result became a combination of an abstract lightning bolt intertwined with a capital 'A' and lowercase 'b'. The curved intertwining figure-eight-like line work symbolizes the journey and adventure of self-discovery each guest embarks on. “The Circle implies an idea of movement, and symbolizes the cycle of time, the perpetual motion of everything that moves, the planets' journey around the sun (the circle of the zodiac), the great rhythm of the universe. The circle has a magical value as a protective agent, ... and indicates the end of the process of individuation, of striving towards a psychic wholeness and self-realization" (Julien, 71). The variety in primary and secondary colors would be used for the various categories of retreats offered.
THE PROCESS:
Our concepts derived from an exploration of what the history of a guild is and how this organization utilizes and respects the collaboration of many people to arrive at a sense of growth, respect, independence and belonging for each community member.